Luxury retailer Neiman Marcus has selected a product recommendation service from ChoiceStream to deliver a personalized shopping experience in its online stores. ChoiceStream’s CONNECT guides consumers’ online shopping experiences by focusing recommendations, ideas and store highlights on products and brands they are likely to purchase, based on their shopping behavior. It leverages a shopper’s browsing and purchasing patterns to create a more engaged and loyal customer. “We see this as the ultimate venue for ChoiceStream’s CONNECT personalization ― delivering the Neiman Marcus trademark for personalization to its shoppers,” said Steve Johnson, CEO and Co-Founder of ChoiceStream, in a press release. Other ChoiceStream customers include AT&T, MTV, Tesco, Ticketmaster and Zappos.
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