Neiman Marcus Rolls Out Voice-Controlled Wearables At Last Call Locations

Neiman Marcus has teamed up with Theatro to debut voice-controlled wearable communication devices as a service for associates at its Last Call locations. The announcement was made during the NRF Big Show 2017.

The retailer will now be able to streamline operations through efficient communications to:

  • Heighten customer service;
  • Improve staff efficiency;
  • Enhance communication across the organization;
  • Improve day-to-day in-store operational execution; and
  • Foster teamwork.

“Using the Theatro system has allowed us to increase our in-store productivity and execution,” said Kristi Allison, Vice President of Last Call Stores in a statement.  “The solution has significantly streamlined store communication and improved our customer service. In addition to reducing time spent communicating between associates, we are also using the solution to improve the in-store experience for customers by locating desired product quickly and efficiently.”


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