MINISO, a discount brand retailer with more than 1,000 stores in China, unveiled its plans to expand in Canada by increasing the total number of brick-and-mortar stores in the country to 500 within the next three years. MINISO expects to open 6,000 stores worldwide by 2020.
The company opened its first Canada store on April 15 and plans to continue expanding in the market, expecting to open 100 stores in the country by the end of 2018. In 2017, MINISO opened 12 stores in Vancouver, all of which are in shopping squares, commercial centers and busy districts. The retailer already has branches in Ontario, Alberta and Quebec.
MINISO mainly sells clothing, cosmetics, household goods and electronics. Focusing on providing quality but low-priced products to global consumers, the retailer sells many of its products in the CAD $2.99 to CAD $34.99 price range. MINISO already has adopted the “from part to whole” expansion strategy by establishing regional logistics centers in Vancouver and Toronto, and opening nearby stores.
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