Jamison RFID And Truecount Partner To Maximize Loss Prevention

More merchants are recognizing the ease and value of deploying RFID for loss prevention. The market for RFID transponders, readers, software and services is predicted to generate $70.5 billion by the end of 2017, according to ABI Research.

In response to growing demand, Jamison RFID, a provider of RFID hardware solutions, developed the Hawk, a compact, lightweight, wall-mount RFID tag reader. The Hawk is designed to read tags up to eight feet away on assets requiring read-points at smaller indoor openings, such as doorways, storage rooms, hallways and offices.

The Hawk is a “plug-and-play” hardware solution for retail applications,” said Tim Buckley, Director of Jamison RFID. “While it is not yet possible to completely eliminate every possibility for theft, fraud and loss, retailers today have access to the most precise tools ever available for mitigating those events.”


Jamison RFID teamed with Truecount, a developer of item-level RFID software tools, to leverage the ease and power of combining RFID with other technologies, such as Truecount Essentials, to maximize loss prevention. Designed for small to mid-sized merchants, Truecount Essentials offers retailers of any size with lower cost, single-day implementation of item-level RFID. “Together with Truecount’s Essentials,” said Buckley, “the Hawk presents a simple, fast, affordable and extremely efficient way to deploy RFID.”

RFID delivers “the most comprehensive intelligence about lost or stolen merchandise possible today,” noted Zander Livingston, CEO of Truecount. “With accountability on every item from RFID tagging, retailers are experiencing significant declines in shoplifting and internal theft as well as fraud and processing errors.”

By recapturing lost revenues, according to a Truecount press release, most retailers that implement RFID are experiencing ROI within one year or less.

Jamison RFID and Truecount will demonstrate the Hawk at the RILA Asset Protection Conference in Orlando, Fla., which runs from April 28 to May 1, 2013.



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