This St. Patrick’s Day, shoppers will spend their green to the tune of $233 million on online purchases while under the influence of alcohol, according to ContentSquare. Clothing retailers are expected be the largest beneficiaries of the celebration, reaping $58 million in e-Commerce sales.
Technology is another big draw for inebriated revelers, at $25 million in online sales, while the homeware and jewelry categories will approach $18 million each. Hungry partygoers will spend $24 million on food.
Retailers that are expecting (or hoping for) a bump in attention from St. Patrick’s Day celebrants may want to consider tailoring sales or promotions to this audience. Key figures for the holiday include:
- Approximately 17.1% of Americans will make a drunken online purchase.
- Men are 38% more likely to buy while intoxicated than women.
- Nearly 25% of Millennials expect to shop inebriated on St. Patrick’s Day.
- Tipsy consumers are looking for something personal – 79.8% will buy a treat for themselves, while only 7.5% will make a purchase for their spouse or significant other.