Heartland’s Online Storefront is designed to provide an “omni-commerce” retailing solution that includes a mobile-optimized web site, integrated payment processing, email marketing, search engine optimization, and integration with social networks, according to the companies in a press release. Additional features include 24/7 customer support and an “abandoned cart saver” option that helps retailers recover lost sales.
The solution has been adopted by several merchants, including Bon Bon Online, buycellular.com, Equine Gourmet, Panacea Jewelry and Tradewinds International.
“We created PanaceaJewelry.com to expand beyond normal resale channels, enabling our thousands of customers to purchase securely online while increasing our market presence dramatically,” said Dennis Hassell, VP of Sales and Marketing, Panacea Jewelry, Retail Department Division. “Using the Heartland Online Storefront platform, we quickly and easily set up a complete online shop featuring a clean look that complements our unique handmade merchandise. Integrated apps made our shipping and payment processing seamless, while out-of-the-box features like social shopping will help us increase traffic and conversion.”
Steven R. Power, Chief Revenue Officer at Bigcommerce added: “E-commerce is a $250 billion market in the U.S. growing nearly 15% every year. In today’s fiercely competitive, increasingly global environment, brick-and-mortar retailers can’t afford not to be online. Our partnership with Heartland significantly lowers the barriers to entry for merchants, making it simpler and easier than ever to launch and manage an online store, and grow their businesses to their full potential.”