Griot’s Garage Boosts Conversion Rates 10% With Upgraded E-Commerce Site

Griot’s Garage, a car care products and detailing tools company, has completed an upgrade of its e-Commerce site, powered by solutions from Kibo, a cloud-based omnichannel commerce platform, and DEPlabs. Since its launch, the new web site has generated a 10% increase in conversion rates and a 15% increase in shopper time-on-site.

With the Kibo e-Commerce platform along with the YourZoom visual merchandising solution from DEPlabs, Griot’s Garage built a responsive, mobile-first web site designed to highlight products in immersive detail while optimizing the site’s performance.

The web site provides enhanced navigation that allows shoppers to find educational resources about the retailer’s products. Along with a new design, the site includes new features such as packaging of product families and how-to videos.


“We knew the upgraded web site was going to be a big undertaking, so it was important to us to select known technology partners that could help us achieve everything we wanted,” said Dell Plagens, E-Commerce Manager of Griot’s Garage, in statement. “Our 10-year relationship with Kibo, combined with the fact that we were already working with the DEPlabs team on other initiatives made it an easy decision. We also hired a design agency that interviewed our customers for their input on what they’d like to see on the site — together, all four teams were able to work together and successfully debut a visually appealing, consumer-approved e-Commerce site that achieved all our design goals.”

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