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Fanatics Expands NBA E-Commerce Stores To 10 APAC Countries

Fanatics Expands NBA E-Commerce Stores To 10 APAC Countries

Fanatics is launching online National Basketball Association (NBA) stores across 10 countries in the Asia-Pacific region, further expanding its partnership with the professional basketball league across the globe. Fanatics and the NBA currently operate the flagship NBA Store in New York City, and global e-Commerce sites NBAStore.com and NBAStore.eu.

With this partnership, official online NBA stores are now available in the following countries in Asia-Pacific:

  • Australia — NBAStore.com.au;
  • Cambodia — NBAStore.com.kh;
  • Japan — NBAStore.jp;
  • Laos — NBAStore.la;
  • Malaysia — NBAStore.com.my;
  • Mongolia — NBAStore.mn;
  • New Zealand — NBAStore.co.nz;
  • Singapore — NBAStore.com.sg;
  • Thailand — NBAStore.co.th; and
  • Vietnam – NBAStore.com.vn.

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Shoppers can pay with local currencies and leverage Fanatics’ centralized distribution point in Asia to shorten delivery times and reduce shipping costs. The NBA stores will offer an officially licensed assortment of men’s, women’s and youth products from all 30 teams, including on-court apparel from Nike and products from merchandise partners including New Era and Mitchell & Ness.

With the launch of the new online NBA stores, the league now has 20 international e-Commerce sites.

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