Duane Reade is reducing the impact of air pollution from vehicle deliveries by 20% with 14 new electric delivery trucks that will replace almost 25% of the company’s truck fleet. New York’s largest drugstore chain has fueled its green transportation initiative by teaming with Mission Electric, a non-profit city government social engagement campaign focused on enhancing electric vehicle transportation. The collaboration is designed to create a public outreach campaign that will stimulate an awareness of vehicle pollution.
To help promote its green campaign, Duane Reade is turning to New Yorkers to determine which of its 36 stores should be served solely by electric trucks. New Yorkers can vote for locations via an interactive map launched by Mission Electric. Participants in the campaign will be entered in a contest to win Duane Reade “green” gift baskets and gift cards.
“Partnering with Mission Electric is an important component of our effort to be green,” said Michael Fowles, Fleet Manager of Duane Reade. “This exciting project is an excellent way for us to get our stores and customers involved in the process of a cleaner future. It fosters true engagement around common urban challenges of air pollution, noise and congestion.”