Dooney & Bourke, an American designer of luxury handbags and other accessories, has migrated its digital commerce operations from an on-premise solution to Demandware Commerce. A new e-Commerce site is designed to provide an enhanced online shopping experience to consumers across more than 40 countries in the U.S., Europe and Asia Pacific. In addition to its e-Commerce site, Dooney & Bourke operates more than 25 retail and outlet stores throughout the U.S., and more than 150 boutiques internationally.
“Our online presence often serves as the first touch point with our brand, so we needed a solution that would enable us to provide a rich and consistent customer shopping experience,” said David Burbine, Director of e-Commerce at Dooney & Bourke. “Demandware’s flexible and scalable cloud platform supports our growth, enabling us to deliver a sophisticated customer shopping experience and expand our digital commerce operations.”
The new site features detailed product information as well as compelling branded content such as videos, lifestyle imagery and a shoppable lookbook. Enhanced navigation capabilities allow consumers to shop based on style, material, collection or specialty shop, giving them the resources to find the products they want quickly and easily.
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Demandware LINK Solution partner Optaros led the implementation for Dooney & Bourke. Optaros also leveraged a variety of pre-built integrations from Avalara, Bazaarvoice, ChannelAdvisor, Clutch, Gigya, PayPal, Pitney Bowes and Tealium — all available through the Demandware LINK Marketplace.
