DICK’s Sporting Goods has teamed with USA Wrestling to help promote the 2020 Vision, Keep the Dream Alive initiative, a grass-roots program designed to keep wrestling as an Olympic event. The International Olympic Committee has planned to remove Olympic Wrestling beginning in 2020.
DICK’s is supporting the initiative through the branded web site, social media channels, email distribution and in-store promotions.
For DICK’s, the partnership represents the retailer’s acknowledgement that a final decision to cut wrestling from the Olympics would affect wrestlers worldwide, including millions of youth club, high school and college wrestlers, according to a press statement. The initiative also enables USA Wrestling to generate awareness about the benefits of keeping wrestling as an Olympic sport.
Advertisement
The 2020 Vision, Keep the Dream Alive campaign began in March 2013 to increase awareness as well as raise funds and obtain petition signatures. The movement is backed by an international coalition of federations within the sport that are working to persuade reversal of the decision.
“DICK’S Sporting Goods recognizes the dedication and values wrestling instills in young athletes and is proud to partner with USA Wrestling to support these elite competitors’ dreams to represent their country in the Olympics,” said Lauren Hobart, CMO for DICK’S Sporting Goods. “We encourage wrestling supporters to sign the petition to make their voices heard.”
Click here to read more about the campaign.
