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Deckers Outdoor Partners With Demandware To Expand E-Commerce Outreach

Deckers Outdoor has partnered with on-demand e-Commerce provider, Demandware, to power online storefronts of its global brands: Ahnu, Sanuk, Teva, TSUBO and UGG Australia. The footwear manufacturer recognized an immediate increase in customer engagement and conversion upon switching to Demandware, including a 14% increase in conversion on UGGAustralia.com in the first week. Deckers Outdoor previously collaborated with Demandware when it launched e-Commerce and mobile commerce web sites in the U.S., Netherlands, U.K. and Canada. “By leveraging Demandware’s flexible and scalable on-demand platform, Deckers has the ability to increase agility and continuously innovate and expand its operations to stay ahead of the competition and meet consumers’ demands,” said Jamus Driscoll, SVP of Marketing for Demandware, in a press release. Deckers’ E-Commerce VP, John Kalinich, said the company wanted the ability to integrate cross-channel experience for its customers on a global scale. “Demandware stood out among the competition as the right platform to help us to achieve our objectives while improving our online brand experience, increasing organizational agility, and growing domestic and international sales,” he said.

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