Since its inception in October 2013, online deal aggregator DealScience.com has helped consumers save more than $5 million dollars. To date, shoppers have redeemed more than 800,000 coupons from the site.
DealScience.com provides consumers a one-stop-shop to search for and compare online deals. The company has nearly doubled the number of retail brands featured on the site since its inception and offers more than 35,000 customized shopping tips, a 75% increase quarter over quarter.
Although the site had a slow start, business picked up quickly. Shortly after a soft launch in October 2013, DealScience.com was experiencing “practically nothing in terms of traffic,” noted Brandon Hunt, Co-Founder of DealScience.com. But by the end of December, the company was accommodating more than 10,000 visitors each day, with traffic peaking after an article in the New York Times went live, garnering 30,000 visitors.
“We’ve seen success due to two value propositions,” said Hunt in an interview with Retail TouchPoints. “One is that we have the ability to help visitors compare deals for a particular retailer from a number of sources. We partnered with Savings.com, DealsPl.us and ShopAtHome.com, and also take deals from a number of other sources, put them together and rank them. Second, we have a lot of data regarding data when sales take place across all these different sources and publishers.”
With a robust arsenal of data in place, DealScience.com can empower both consumers and retail partners. Category-level insights inform shoppers about the days featuring the most deals. Conversely, retailers can research the other merchants in their category that are advertising deals and promotions throughout the year.
Even with the quick and significant growth, DealScience.com is not slowing down. The company is now focusing on improving its offerings and services. “We have a lot of great data points that aren’t actionable or presented that well,” Hunt noted. “We grew much more quickly than we anticipated so we’re taking the things our visitors love and improving the user experience.”
By June 2014, DealScience.com plans to roll out what Hunt calls a “living infographic,” which will highlight different product categories and show sales changes over time. This content asset will be available for both retailers and consumers.
Hunt also is planning to expand internally by tripling the DealScience.com employee pool.