Costco Wholesale Corporation is using embedded, transparent digital watermarks in consumer editorial and advertising content to deliver a print-to-mobile experience to 8.6 million members. Readers with mobile devices can access product details, videos and store information, and make purchases, by scanning up to 50 digital watermarks throughout The Costco Connection magazine.
Costco delivers this capability through the Digimarc Discover Intuitive Computing Platform (ICP) from Digimarc, aprovider of digital watermarketing technology.
The interactive version of The Costco Connection was introduced April 2013 with a brief tutorial in the table of contents. By downloading the free Digimarc Discover app, Costco members can scan, view and connect with additional content and resources, such as the mobile Costco web site, m-commerce and an online edition of the magazine.
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