Costco Boosts Customer Engagement With Digital Advertising

Costco Wholesale Corporation is using embedded, transparent digital watermarks in consumer editorial and advertising content to deliver a print-to-mobile experience to 8.6 million members. Readers with mobile devices can access product details, videos and store information, and make purchases, by scanning up to 50 digital watermarks throughout The Costco Connection magazine.

Costco delivers this capability through the Digimarc Discover Intuitive Computing Platform (ICP) from Digimarc, aprovider of digital watermarketing technology.

The interactive version of The Costco Connection was introduced April 2013 with a brief tutorial in the table of contents. By downloading the free Digimarc Discover app, Costco members can scan, view and connect with additional content and resources, such as the mobile Costco web site, m-commerce and an online edition of the magazine.

“Many of our members are already browsing The Costco Connection with their mobile phones and tablets sitting nearby,” said David Fuller, Assistant VP of Publishing and Editor of The Costco Connection. “With Digimarc’s solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly.”