Advertisement

Costco Boosts Customer Engagement With Digital Advertising


Costco Wholesale Corporation
is using embedded, transparent digital watermarks in consumer editorial and advertising content to deliver a print-to-mobile experience to 8.6 million members. Readers with mobile devices can access product details, videos and store information, and make purchases, by scanning up to 50 digital watermarks throughout The Costco Connection magazine.

Costco delivers this capability through the Digimarc Discover Intuitive Computing Platform (ICP) from Digimarc, aprovider of digital watermarketing technology.

The interactive version of The Costco Connection was introduced April 2013 with a brief tutorial in the table of contents. By downloading the free Digimarc Discover app, Costco members can scan, view and connect with additional content and resources, such as the mobile Costco web site, m-commerce and an online edition of the magazine.

Advertisement

“Many of our members are already browsing The Costco Connection with their mobile phones and tablets sitting nearby,” said David Fuller, Assistant VP of Publishing and Editor of The Costco Connection. “With Digimarc’s solution, our readers can seamlessly move between our print magazine and our online content without ever having to open a browser and search. This instant connection to more information means our members will be able to more deeply engage with our content much more quickly.”

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: