Advertisement

Conrad Electronic Launches First B2B Marketplace

German retailer Conrad Electronic has rolled out its own B2B marketplace with the help of platform provider Mirakl. With the new marketplace solution, Conrad will expand the number of available products online from 850,000 to 10 million by the end of 2018.

Conrad launched the beta version of the marketplace in May 2017, rolling it out on the German web site conrad.biz. Later in 2017, the retailer plans to roll out the marketplace in Austria, then gradually add other countries.

Conrad implemented the platform in approximately nine months, from planning through roll-out, with each individual task fixed and implemented following a successful test phase.

Advertisement

“The main factor behind our final decision was Mirakl’s long-standing success in constructing all kinds of different marketplaces, including ones for many French retailers,” said Aleš Drábek, Chief Disruption and Digital Officer (CDDO) at Conrad. “Mirakl has supported us with all business-relevant topics in the marketplace environment, such as selecting a suitable payment provider that enables customers to purchase on account.”

Featured Event

Join 5,000+ attendees for an immersive experience where you can get inspired by retail’s most innovative minds and see their big ideas in action. Use code RICE25P04 to save up to $500 on your pass!

Free Expo Pass for Retailers and Brands!
Save up to $500 on your All-Access Pass and choose from 100+ sessions with an exclusive Retail TouchPoints discount!

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: