Advertisement

Chico’s FAS Taps Social For “May Is For Miracles” Campaign

Chico’s FAS recently launched the third annual “May Is For Miracles” campaign, designed to raise money for Children’s Miracle Network (CMN) Hospitals across the nation. All Chico’s FAS brands— Chico’s, White House Black Market, Soma Intimates, and Boston Proper — will participate. The omnichannel program includes a social component in which the retailer will donate money when consumers create and share greeting cards across social networks.

During the 2012 campaign, Chico’s FAS raised more than $1.3 million for CMN Hospitals. This year, the company hopes to increase total financial contributions, according to a company press release. Customers can donate to “May Is For Miracles” at all Chico’s FAS brand boutiques nationwide, outlets and online, as well as through a unique online social marketing campaign: “Send A Smile.”

Advertisement

Chico’s FAS partnered with ePrize, a multichannel campaign solution provider, to create the “Send A Smile” campaign. Consumers can participate by creating a card through Facebook or a mobile-enabled microsite. Participants can share their experiences with friends and family via Facebook, Twitter, Google+, Pinterest and email. Cards then are printed and sent to children being treated at CMN Hospitals. Chico’s FAS will donate one dollar for every card created, with a maximum contribution of $50,000.

Chico’s will sell limited-edition “miracle” bracelets, while White House Black Market will sell “creating miracles” bracelets. Both accessories will be sold in stores, at outlets and online for $20, with $10 of each purchase going to CMN hospitals. In addition, Soma Intimates will donate 50% of proceeds from the Sensualities Collection, up to $20,000, and Boston Proper will donate 10% of proceeds from the Travel Collection, up to $15,000. 

“Chico’s FAS and our customers believe in the importance of creating a better future for children in the communities in which our customers live,” said David Dyer, President and CEO of Chico’s FAS, Inc. “Through the sale of limited-edition product, percentage of sales benefitting CMN Hospitals, in-boutique and online donations, and our 2013 ‘Send A Smile’ campaign, we are deeply committed to helping local Children’s Miracle Network Hospitals and the millions of kids they treat each year. These children are facing every disease and injury imaginable and they need our help.” 

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: