With the Salesfloor clienteling module and shopping apps, Chico’s seeks to help store associates deliver a highly personalized customer experience both in-store and online.
“We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device,” said Ann Joyce, Chief Customer Officer and EVP of Technology at Chico’s FAS in a statement.
Chico’s FAS has implemented the complete suite of features, including:
- Associate Marketing Tools to engage with customers via email, social media, and SMS/messaging apps;
- Live Shopping Apps embedded on the web sites for Chico’s, White House Black Market, Soma and Chico’s Off the Rack that enable online customers to view curated merchandise while they a live store associate assists them; and
- Online Storefronts, which allow customers to shop on an associate’s personalized web site for curated product recommendations and services.
The suite of engagement tools already has begun to roll out at select locations in the U.S. and will continue through 2019.