Advertisement

Chico’s FAS Implements Digital Engagement Tools Across All Brands

Chico’s FAS has deployed the Salesfloor suite of digital engagement tools at designated Chico’s, White House Black Market, Soma and Chico’s Off the Rack stores in the U.S. and Canada.

With the Salesfloor clienteling module and shopping apps, Chico’s seeks to help store associates deliver a highly personalized customer experience both in-store and online.

“We are excited by these new digital capabilities, to further advance our clienteling efforts by providing our customers with a more robust personalized experience and the ability to engage with our associates anywhere, and on any device,” said Ann Joyce, Chief Customer Officer and EVP of Technology at Chico’s FAS in a statement.

Advertisement

Chico’s FAS has implemented the complete suite of features, including:

  • Associate Marketing Tools to engage with customers via email, social media, and SMS/messaging apps;
  • Live Shopping Apps embedded on the web sites for Chico’s, White House Black Market, Soma and Chico’s Off the Rack that enable online customers to view curated merchandise while they a live store associate assists them; and
  • Online Storefronts, which allow customers to shop on an associate’s personalized web site for curated product recommendations and services.

The suite of engagement tools already has begun to roll out at select locations in the U.S. and will continue through 2019.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: