Brooks Brothers has launched a new e-Commerce site on the Demandware Commerce enterprise cloud platform. The new online store is expected to provide improved operational efficiencies and better economics, and will be integrated into new merchandising and store systems. In addition, Brooks Brothers plans to use Demandware for international expansion, according to a Demandware press release.
“We want to serve our customers in the most exceptional ways regardless of which channel they choose to engage with us,” said Ken Seiff, EVP, Direct and Omni-Channel at Brooks Brothers. “This means knowing their preferences and providing a personalized shopping experience at all times.”
Brooks Brothers’ complex multichannel environment includes many different and evolving product categories, massive quantities of customer data and intelligence, and an ever-increasing amount of content to help consumers research and purchase products. By partnering with Demandware, Brooks Brothers effectively can manage multiple sites across geographics and channels, according to a Demandware press release.
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