B&H Photo Embraces Multivariate Testing To Improve E-Commerce Experiences

B&H Photo is leveraging SiteSpect technology in an effort to strengthen its web site testing capabilities and improve the online customer experience. Specifically, the retailer is utilizing SiteSpect’s Digital Optimization Platform to test and optimize site content, product imagery, navigation, search functionality and layout.

“SiteSpect was the right partner at the right time to help us grow and solidify our online presence,” said Shaya Jacobowitz, Web Optimization Team Lead at B&H Photo. “We needed an optimization solution that allowed us to test everything on our site, including functionality and features. SiteSpect does that and more, while also allowing us to create a great mobile experience for our customers on-the-go — whether they’re in Brooklyn, Brazil or New Zealand.”

The Digital Optimization Platform is designed to eliminate the need for tag-based tools, which can potentially disrupt the customers experience and skew test results.


With the solution’s Proxy Technology, companies are positioned to run up to thousands of site tests each year. Now, every B&H Photo team, including marketing, analytics, mobile and user experience, can test different site elements make the necessary improvements.  

“Delivering the most compelling customer experience is how the leaders are breaking away from the pack in today’s highly competitive market,” said Eric J. Hansen, Founder and CEO of SiteSpect. “Testing new concepts and approaches, and studying shopper behavior, are some of the biggest levers that retailers can use to continuously improve their online performance and the resulting bottom line.”

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