Apparel Brand Daily Paper Debuts New York Flagship

Amsterdam-based clothing brand Daily Paper opened its inaugural New York flagship store, located on the Lower East Side, in October 2020.

The brand’s African cultural heritage and contemporary clothing inspired the design of the two-story, 1,140-square-foot store, which boasts a “club” vibe interwoven throughout the space. The Daily Paper team partnered with interior architect designer Heather Faulding of 4plus Design on the space.

The store’s Afrofuturistic aesthetics are embodied in elements such as the striking façade, featuring panels made from soda cans in a pattern that evokes the beadwork of Africa. Small windows offer a glimpse of vignettes inside to draw people in. The mix of elements blends old and new, Old Dutch and Africa, including statues on columns, futuristic mannequins, a mosaic installation, arches, beams, skylights, and glass flooring and glass display cases. Black resin and stainless steel rails throughout the store are designed in a two-toned triangular pattern found throughout Africa.

A staircase with artwork on the risers and a mirrored underbelly leads to a second-floor club that holds a coffee bar and lounge with seating areas where shoppers can relax.

Photos by Alec Kugler for Daily Paper




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