Amazon has made its Prime Wardrobe service available to all U.S. Prime members, giving shoppers up to seven days to decide what they want to keep. Product categories including clothes, shoes and accessories are eligible and all orders include a resealable box and pre-paid label for easy returns.
Amazon first rolled out the Prime Wardrobe pilot program in June 2017 on an invitation-only basis. The test included a 20% discount for customers who kept five or more items per order and a 10% discount for those who held on to three to four items, but the current iteration doesn’t offer these markdowns.
The most frequently ordered items during the beta were Amazon’s private label brands. For children in particular, shoes were the most common order. Amazon saw its overall shoe revenues grow 18% during the first two quarters of 2017 compared to the same period in 2016, according to One Click Retail.
The “try before you buy” retail model has been driving success for pioneers such as Stitch Fix, which reported Q1 revenue of $296 million and net income of $13.5 million in May, with users increasing 30% to 2.4 million in its first earnings report after going public in November 2017.
Amazon brands in the Prime Wardrobe program include:
- Core 10 — Activewear for women;
- Daily Ritual — Elevated basics for women;
- Lark & Ro — Women’s work wear and essentials;
- Buttoned Down — Men’s dress shirts;
- Goodthreads — Casual clothes for men;
- Peak Velocity — Activewear for men;
- Simple Joys by Carter’s — Clothing for newborns and toddlers;
- Moon and Back — Organically-grown cotton clothing for babies and toddlers; and
- Spotted Zebra — Children’s clothes with bright colors and unique prints.