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New Owner, Old Name: GameStop Canada Reverts to ‘EB Games’ Branding

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French-Canadian entrepreneur Stephan Tetrault has acquired Electronics Boutique Canada, a.k.a. GameStop Canada, from GameStop Global Holdings. Tetrault will re-rebrand the retailer, which operates more than 185 stores across Canada, as EB Games Canada, as it was known prior to the 2021 name switch to GameStop Canada. Financial terms of the acquisition were not disclosed.

“This isn’t just a business decision — it’s about bringing something back that Canadians truly loved,” said CEO and Owner Tetrault in a statement. “We’re going to build something special here, with community, nostalgia and innovation at its heart.”

The transition to EB Games Canada will roll out nationwide during the coming months with updated store signage, a redesigned website and new branding across digital and social platforms.

“We want EB Games Canada to be more than a store — we want it to be the hub for gaming and fandom culture across Canada,” said Jim Tyo, President of GameStop Canada in a statement. “This is about passion, and that’s what’s going to drive every decision we make.”

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