Chinese sportswear company Anta Sports Ltd. will purchase a 29.06% stake in the Puma brand from Artemis — the investment company of the Pinault family, which also runs luxury conglomerate Kering — for €1.5 billion ($1.8 billion USD). While the acquisition will make Anta the largest single stakeholder in Puma SE, the acquiring company said it has no plans to make a takeover offer for Puma. Anta did say however that it would be seeking “adequate representation on Puma’s Supervisory Board” and “will carefully assess the possibility of further deepening the partnership between the two parties in the future.”
Established in 1991, Anta Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products. The company’s brand portfolio includes Fila, Descente and Maia Active, and Anta also is the largest shareholder of Amer Sports, which owns Arc’teryx, Salomon, Wilson, Peak Performance and Atomic.
“This acquisition marks a major step forward in our ‘single-focus, multi-brand, globalization’ strategy,” said Ding Shizhong, Board Chairman of Anta Sports in a statement, adding: “Puma is an iconic global brand with substantial heritage. Working with Puma, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate Anta Sports’ globalization, and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide.”
In April 2025 Puma named Arthur Hoeld as its new CEO, and in December 2025 Puma opened a flagship store on London’s Oxford Street.
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