Inclusive fashion and personal styling destination Dia & Co has acquired plus-size luxury e-tailer 11 Honoré, strengthening its offerings for the size 10 through 32 consumer. Patrick Herning, Founder of 11 Honoré, will work with the Dia & Co team to focus on luxury and brand collaborations.
The acquisition of 11 Honoré will allow Dia & Co to fortify its inclusive offerings in categories such as ready-to-wear, active apparel, lingerie, swim and accessories. Since its founding in 2017, 11 Honoré has become known for its private label collections as well as access to brands including Carolina Herrera, Diane Von Furstenberg, Good American and Tanya Taylor. The Dia & Co platform offers labels such as Madewell, Girlfriend Collective, Universal Standard and ThirdLove, in addition to limited edition collections that featured collaborations with partners such as Betsey Johnson, Rebel Wilson, Venus Williams and influencer Girl With Curves.
“Our announcement represents an enormous leap forward in our mission to deliver true style freedom for our community,” said Nadia Boujarwah, Dia & Co. Co-founder and CEO in a statement. “In my two decades as a plus-size shopper, the promise of being able to joyfully shop the brands I love for everything from $25 T-shirts to $2,500 dresses, made to fit my body, seamlessly in one place, has been the ultimate dream. Joining forces with 11 Honoré has made that dream a reality on our platform and will fundamentally transform the shopping experience for our customers.”