Late last year, stationery manufacturer BIC finalized its acquisition of Cello Pens, India’s manufacturer and distributor of writing instruments. Now BIC has selected SIS Group International to act as the representative of Cello Pens products in the U.S.
SIS Group International will work directly with Cello India to handle all aspects of the product supply chain in the U.S. Cello runs seven ISO 9001 factories in India, and also is a recognized presence in Africa, the Middle East and Asia.
“SIS is a seasoned manufacturer representative with extensive experience and knowledge of the U.S. stationery business and has a history of strong manufacturing partnerships,” said Chris Mills, President of BIC North America Consumer Products in a statement. “We are confident that this expertise, along with their focus on providing outstanding customer service, uniquely positions SIS International as the right partner to supply high-quality, great value Cello products to the U.S. marketplace.”
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