Advertisement

Three Ways ETailers Can Create “Uniquely Irresistible Appeal” In 2013

Total e-Commerce sales are expected to reach $1.4 trillion by 2015, according to Invesp in a Retail TouchPoints infographic, with sales in the U.S. growing at 10% a year. This outlook can be good news for the two million retailers selling online in the U.S. today, as reported by the U.S. Commerce Department.

But eTailers face a fundamental challenge: How to make their online stores more distinct. They must “differentiate themselves in order to survive, let alone succeed,” according to a white paper, titled: 2013 eCommerce Forecast: Standing Out in the Crowd, released by MarketLive, a provider of e-Commerce technologies and services.

Merchants can create “uniquely irresistible appeal that will engage shoppers, win sales and earn loyalty for 2013 and beyond,” the report stated. To accomplish this goal, merchants should consider three key business themes for presenting relevant combinations of products, offers and services across channels.

Advertisement

The three industry-shaping themes detailed in the study include:

1. Multi-Screen Shopping

Several developments have influenced the new standard of multi-screen shopping and buying. This study looks at each: The mobile web is trumping mobile apps, tablets are getting specialized offerings, alternative payments ease checkout, and deep content has transformed “showrooming” into transactions.

2. The End Of Traditional Product Pages

A revolution in content and product presentation is underway Advanced site pages now feature mobile and social networking activities, shoppable images and videos, sophisticated online catalogs and social shopping.

3. Personalization

The rewards for personalizing products, content and service can be significant, according to the whitepaper: More than one in three consumers say they buy more from retailers who personalize the shopping experience. In fact, merchants using personalized email alerts, for example, are boosting conversion rates by three to 10 times compared to non-personalized messaging.

Click here to access a complete copy of the MarketLive white paper.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: