Zyper, a peer-to-peer marketing software platform, has raised $6.5 million in Series A Funding, bringing its total funding to $8.5 million. The most recent financing round was led by Talis Capital, with contributions from Forerunner Ventures and Y Combinator.
Founded by entrepreneur Amber Atherton in 2017, Zyper will be allocating these funds to the opening of the company’s headquarters in San Francisco, the expansion of its engineering and sales teams and the development of its predictive analytics engine and recommendation system algorithms.
The platform is designed to improve the quality, scalability and efficiency of community marketing by allowing brands to track and manage their fans automatically using advanced machine-learning models.
Zyper has worked with retailers such as Banana Republic, Coty, Nestlé and Topshop to help them build loyal communities.