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Shelfbucks Closes $6.5 Million Series A Funding Round

1ShelfbucksShelfbucks has secured $6.5 million in Series A funding to facilitate large-scale rollouts of its SmartDisplay and SmartShelf platforms. The platform provider for digital in-store offers has not disclosed the names of the investors.

The company also will use the new funding to expand its current 14-person staff by adding 10 employees, according to The Austin American-Statesman. It is currently hiring in areas including finance, engineering, mobile, sales and client services.

The Shelfbucks platform is an in-store digital reporting and marketing ecosystem, designed to help retailers improve sales, profits and shopper experience by leveraging in-store point-of-purchase merchandising. Shelfbucks SmartDisplays measure in-store execution as well as delivery of mobile media to shoppers at the point of purchase to grow basket size, loyalty, center-store trips and shopper visits.

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Shoppers browsing an in-store product area interact with Shelfbucks using their smartphones to immediately access promotional offers, ratings, reviews and other relevant product content.

“Shelfbucks has been on a steady growth track, based on market demand for our platform, to deliver a better shopping experience for consumers while enabling retailers and CPG companies to measure and improve the performance of their in-store marketing campaigns,” said Erik McMillan, CEO of Shelfbucks. “This latest round of funding will help accelerate our growth, as well as enhance the scale and speed of our production, installation and support processes for leading retailers and brands.”

McMillan also announced that Shelfbucks, in partnership with point-of-purchase display provider Menasha, will create SmartDisplays for Mondelēz International’s Oreo brand in stores across the U.S.

 

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