Performance Marketing Startup Raises $3.7M For U.S. Expansion


Fidzup has raised $3.7 million in funding led by Cap Horn, Turenne Capital and its shareholders. The company, which works with global brands such as KFC, Timberland and Mercedes, plans to leverage the investment for U.S. expansion.

Launched in 2011, the company helps retailers generate and analyze in-store traffic to better engage with shoppers. Fidzup’s Programmatic and Analytics platform is designed to enable store managers to direct campaigns while measuring ROI.

“The U.S. is clearly a massive market opportunity and we are confident that we can offer a differentiated proposition for retailers,” said Olivier Magnan-Saurin, Co-Founder and CEO of Fidzup in a statement. “Our technology lets retail managers generate data out of their stores and commit to serious investment in mobile performance advertising using our ROI-centric platform. This will change their stores into data generators, while also boosting footfall.”  




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