PebblePost, a Programmatic Direct Mail solution provider, has raised $47 million in Series B equity and debt funding. The company plans to use the funds to enhance customer operations, expand its product and enter new markets.
The round of funding includes loans from Horizon Technology Finance, Silicon Valley Bank (SVB), RRE and additional institutional investors and industry angels.
PebblePost’s Programmatic Direct Mail solution enables digital marketers to take real-time online activity and turn it into personalized tangible media such as post cards and catalogs.
"PebblePost connects digital advertising, direct mail and data services, which represent $83 billion, $50 billion, and $78.8 billion spent respectively,” said said Jim Robinson, Managing Partner at RRE Ventures in a statement. “It's a $200 billion market opportunity that they were the first to capitalize on.”