B2B wholesale e-Commerce platform NuORDER has secured $15 million in Series C funding led by NewSpring, joined by existing investors Upfront Ventures and Argentum. NuORDER has raised a total of $40 million, and plans to use the additional financing to accelerate product innovation and grow its internal team.
In recent customer news, Nordstrom implemented the NuORDER solution to move its buying process online with its supplier brands. To date, NuORDER has more than 1,000 brand customers and 400,000 retailers completing transactions on its platform. The company has facilitated a total of 3.25 million orders.
The NuORDER solution enables brands in a variety of industries — including apparel, footwear, outdoor, sports, home and beauty — to transact with wholesale buyers through a B2B e-Commerce platform.
“Our vision for solving the challenges brands and wholesale buyers experience has been realized,” said Olivia Skuza, co-founder of NuORDER in a statement. “We have invested heavily and built a leading product that has been adopted by the most reputable brands and retailers in the world. Moving B2B sales online has had a direct impact on our customers’ bottom line, selling more products, reaching more buyers with less time and money, revolutionizing their wholesale strategy.”