Net-A-Porter founder Natalie Massenet has launched a new venture capital firm called Imaginary Ventures, according to Business Insider The company has raised $75 million and started investing in early stage, direct-to-consumer businesses “at the intersection of retail and technology,” according to a statement on the company’s web site.
Imaginary Ventures will target startups in fashion, beauty, food and beverage and lifestyle. The fund already has made investments in companies including:
- Dirty Lemon, a direct-to-consumer healthy beverage retailer;
- Reformation, a fashion brand focused on sustainability;
- Everlane, an e-Commerce retailer of men’s and women’s essentials;
- Farfetch, an online luxury boutique;
- Appear Here, a retail pop-up space rental platform; and
- Daily Harvest, a subscription-based superfood retailer.
Massenet cofounded the investment firm with Nick Brown, former Partner at 14W. Major backers include Rick Caruso, CEO of real estate firm Caruso, and Tom and Ruth Chapman, Co-Founders and Joint Chairmen of Matches Fashion.
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