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ECommera Secures $41 Million To Fund Decision Intelligent Commerce Solution

 

Cloud-based Big Data solution provider eCommera has secured $41 million in Series C funding. Dawn Capital led the funding in conjunction with fellow investment firms West Coast Capital, Frog Capital, ePlanet Capital, WPP and WTI.

With the new round of funding, eCommera plans to expand its Decision Intelligent Commerce solution worldwide. The solution, which is designed specifically for retailers, combines Big Data predictive analytics with online, mobile and operational software, helping retailers better understand which marketing tactics drive online sales.

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“We have reached a tipping point as bricks and mortar retailers aggressively rise to the challenge from pure online players,” said Norman Fiore, Managing Partner at Dawn Capital. “A fundamental shift is happening as retailers reconfigure to adopt an omnichannel approach that best meets the needs of today’s and tomorrow’s shoppers. ECommera impressed us with their game-changing technology that enables retailers to increase profitability and deliver compelling customer experiences from first touch point to final fulfillment. We are delighted that this funding will support the next phase of eCommera’s impressive growth.”

Since its inception in 2007, eCommera has experienced a compound annual growth rate of 46% over the past three years, according to a company press release. Currently, the cloud commerce, order management and Big Data platforms from eCommera help 70 retailers and brands across 32 countries, including Asda, House of Fraser, Neiman Marcus, Brooks Brothers, Lifetime Brands, Bouclair, and Clarins. The solution provider added more than 20 new clients to its roster in 2013 alone.

“We are supported by an investment group that understands the power of data in solving the increasing complexities faced by retailers,” said Andrew McGregor, CEO of eCommera. “We see significant global opportunity as retailers adopt new software and systems to command the next generation experiences and operations.”

 

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