OrderGroove, which assists brands and retailers with subscription selling models and retention rates, has announced a funding round of $20 million.
The company will enhance its omnichannel Subscription Enablement Platform and introduce new technologies designed to shorten the buying cycle for the trillions of dollars spent annually on consumer goods. The Series C funding will also drive investments in product innovation, data science, sales and client success.
“Commerce is undergoing the greatest disruption since the advent of e-Commerce, and it’s becoming harder and harder for retailers and brands to keep up with the pace of innovation,” said Greg Alvo, CEO and Founder of OrderGroove in a statement. “Additionally, companies like Amazon are mastering how to build lifetime relationships with consumers versus purely processing transactions. But brands and retailers have significant assets both online and offline that, when coupled with technology and data from a network of hundreds of companies, will empower them to defend and expand their market share.”