Twiggle, an Israeli-based start-up that develops e-Commerce search technologies, has raised $12.5 million in series A funding from the Alibaba Group. The company plans to utilize the funding to grow its R&D team in Israel and drive its global expansion goals.
Twiggle was founded in 2013 by former leaders at Google, and has developed a platform designed to make commerce search more intuitive, effective and suited to the next generation of search mediums, such as mobile search, voice-based search and conversational interfaces.
In April, the company secured an initial $12.5 million led by Naspers, with additional participation from YJ Capital, State of Mind Ventures and Sir Ronald Cohen, equaling a total of $25 million raised.
“We’re redefining the way users engage with e-Commerce, and we take it as the utmost validation of Twiggle’s vision and potential that a global company like Alibaba would join us on this journey,” said Amir Konigsberg, CEO and Co-Founder of Twiggle in a statement. “We are wholly focused on bringing the most advanced search experience and technologies to digital commerce to help this industry take a massive leap forward.