Bluecore, a behavioral and product data company, has raised $35 million in Series C funding. The round was left by Norwest Venture Partners with participation from existing investors Georgian Partners, FirstMark Capital and Felicis Ventures.
Scott Beechuk, partner at Norwest Venture Partners and former SVP of product management at Salesforce Service Cloud, has joined the Bluecore board of directors.
Bluecore is designed to enable e-Commerce marketers to personalize customer interactions across email, web site, display and social, using product catalog and customer behavior data. The company counts retailers including Express, Staples, Blue Nile and Sephora as clients.
“This new funding will fuel our growth by accelerating the delivery of the Bluecore platform to customers and enabling additional product development,” said Fayez Mohamood, Co-Founder and CEO of Bluecore in a statement.
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