Following Oracle OpenWorld 2011 held in San Francisco in October, Retail TouchPoints connected with Mike Webster, General Manager of Oracle Retail, and asked him to elaborate on Oracle’s cross-channel commerce platform. RTP: Are there particular implementations toward which more retailers are leaning this year versus other years? If so, to what do you attribute these trends? Webster: There are two. First, we are seeing a greater shift toward implementing suites of business applications, not point solutions. I attribute this to the multichannel phenomenon: Multi-channel retailing, the interplay between commerce, mobile and stores, requires cohesive processes that reflect a holistic view of the business. Day-to-day, that means we are helping retailers and partners implement more planning, merchandising, supply chain and commerce solutions that are truly engineered to work together. Second, we are seeing an explosion of processing speeds and cloud computing. Retailers are moving to those solutions that make them more agile, and we are seeing an increased adoption of the combined hardware and software platform as a way to improve performance and spend less time on maintenance. This has implications regarding how we architect solutions and the user interface, and what consulting services we provide.