Executive ViewPoints

The Knockoff Conundrum: Faux Fashion or Legal Faux Pas?

Knockoffs have stormed the fashion scene, causing a stir across social media and online marketplaces like an uninvited guest at a high-society…

Many Consumers Increasingly Value Sustainability; Data-Driven Loyalty can Help Grocers Respond

For today’s consumers — especially younger generations — sustainability is increasingly a priority. They’re willing to change their behaviors (e.g. spending more…

How to Plan Back-to-School Campaigns in a Tense Economic Environment

As families and educators prepare for a new school year, economic pressures and shifting policies are reshaping the back-to-school (BTS) shopping landscape….

Agentic AI is No Longer Speculative

Just six months ago, the idea of a business seriously incorporating Agentic AI into its operations would likely have been dismissed as…

How IoT is Transforming Digital Signage in Retail

Retail is evolving rapidly, and the integration of digital signage with the Internet of Things (IoT) is opening up new opportunities for…

Retail: Why you Should Include Your Employees in Your Marketing

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this…

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

Addressing AI Privacy Risks in Light of Minnesota’s Proposed Legislation

Artificial intelligence is a powerful technology, and in recent years, several use cases have emerged — both positive and negative. Those negative…

Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments that will help drive…

How Retailers are Helping Lower Emissions and Costs with Automation

As industries around the world face mounting pressure to reduce their carbon footprint and optimize energy management, the retail industry is no…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…