Executive ViewPoints

Psychological Safety in the Workplace is Your Competitive Advantage — Not a Perk

Within the workplace, across all industries, psychological safety for everyone within the organization is critical. Today’s workplace landscape is highly competitive, especially…

Why In-Stock Visibility Should be Retail’s Top Priority in 2025

As we look ahead to the retail challenges and opportunities in the second half of 2025, one priority will be central: in-stock…

How Retailers can Master Tenant-to-Tenant Migrations Without Disruption

The retail sector has seen an intense wave of transformation in recent years, fueled by shifting consumer behaviors, digital acceleration and a…

Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket import tax has kicked…

Why the Second Sale Matters More than the First

The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a shopper starts to bring…

It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification

Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now the foundation of marketing,…

How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad spend and ongoing tariff…

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly…

The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations…

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…