Executive ViewPoints

The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Today’s shoppers are operating in a completely unrestrained informational environment, full of seemingly endless places to get input during the purchase journey….

How Brands Can Navigate the Social Platform Ecommerce Boom

Navigating the past two years of digital changes has been a challenging yet invigorating time for brands and social media users alike….

How Data Collaboration Gives CPGs a 360-Degree Customer View

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement…

Four Tips for Brands to Win on Marketplaces

Discuss marketplaces with those who manage brands and retailers, and chances are they immediately mention Amazon Marketplace. They may also mention eBay…

Generation Z: Between the Worlds of Digital and Analog

There are approximately 67 million people in the U.S. born between 1997 and 2012, and they make up approximately 20% of the total U.S….

4 Ways Ecommerce Returns Will Change in 2022

Ask any retailer or consumer and they’ll agree on this point: ecommerce returns are a problem — albeit for diametrically opposed reasons….

What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

The success of Singles’ Day in China is no secret. Since the infamous shopping holiday was created and marketed by Alibaba in…

Four Ways to Optimize Ecommerce Search

Most companies spend a double-digit percentage of their total revenues on marketing activities, including search, to drive traffic to their sites. Still,…

Wireless 5G Revolutionizing Retail

What does having a network that can offer high speed and low latency really mean for retailers, and how can they take…

Why NFTs Will Change Brand and Influencer Marketing Forever

In the world of digital consumerism, non-fungible tokens or NFT technology is still a relatively new trend. Even though it has not…

A Generational Analysis of Today’s Home Improvement Customers

During the pandemic, the relationship between homeowners and their homes fundamentally changed, as lockdowns, social distancing guidance and quarantine protocols left many…