Executive ViewPoints

The 4th Tier: Your Next Billion-Dollar Revenue Channel

In 2025, the biggest ecommerce opportunity won’t come from optimizing existing channels — it’ll come from tapping into the $285B alcohol market…

Retail Risk is Serious Business – and it’s Time we Acted Like it

From a risk and compliance perspective, defense, finance, tech, and healthcare are generally thought of as the “riskiest” industries — but the…

From Spectators to Players: How to Rethink Marketing During Live Sports

I grew up outside Detroit in the ’80s and ’90s, and like every school-age kid, I was convinced I was going to…

Sustainability is Retailers’ Golden Ticket Through Volatility

Market turbulence is hitting the retail industry hard. Faced with significant market disruptions, this would have historically been the juncture when retailers…

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils…

How Luxury DTC Brands are Bringing the Jewelry Experience Back to its Roots

The luxury jewelry buying experience has undergone a significant transformation. It used to be an intimate affair, with customers sitting across from…

It’s Time to Confront the Exploitation Behind Ultra-Fast Fashion

After May 2, ultra-fast fashion will be slightly more expensive. The human cost, however, remains astronomical. For years, ultra-cheap, ultra-fast fashion has…

Google’s Privacy U-Turn: What it Means for Marketers

Google has made headlines once again by announcing a significant shift to its approach to digital privacy. Rather than eliminating online cookies…

The New Consumer Journey: Here’s How Brands Can Ride Ahead

The ways consumers discover products and develop loyalty to a brand has changed dramatically. A customer may see an ad for sunglasses…

The Payment Shift Retailers Can’t Ignore: Cash, Cards…or Crypto?

In-store shopping is back, with physical retail on track to reach 80% of global retail sales this year. Competition is surging too,…

The Trade War that Restructures What Sells and Why

The U.S. economy may not have officially entered a recession, but consumers are nonetheless navigating rising prices, dwindling savings and a near-constant…