Executive ViewPoints

Retail: Why you Should Include Your Employees in Your Marketing

As online purchases increased and face-to-face consumer engagement with staff reduced, more and more retail brands leaned into communications that reflected this…

Make Customer Data Work for You – the Right Way

Every retailer knows the power of a great customer experience. From getting a gift card offer when you’re running low on something…

Addressing AI Privacy Risks in Light of Minnesota’s Proposed Legislation

Artificial intelligence is a powerful technology, and in recent years, several use cases have emerged — both positive and negative. Those negative…

Cultural ‘Moments’ are Bigger than Ever — Can Brands Authentically Engage with Them?

With the summer season fast approaching, marketers are once again gearing up for the next big cultural moments that will help drive…

How Retailers are Helping Lower Emissions and Costs with Automation

As industries around the world face mounting pressure to reduce their carbon footprint and optimize energy management, the retail industry is no…

Hyper-Personalization Strategies Any Retailer Can Try

Shopify’s Future of Personalization report names the top trends in 2025, and hyper-personalization is at the top of the list. Hyper-personalization is…

7 Best Practices in Customer Loyalty for Retail Marketers

Today’s retail customers expect more than just great products — they expect great experiences. They want brands to know who they are,…

Why Edge Computing is the Missing Piece in Retail’s AI Revolution

The promise of artificial intelligence in retail is no longer theoretical — it’s rapidly becoming a competitive necessity. Gartner predicts key enterprise…

Beyond Sight and Sound: Why Scent is the Next Frontier in Branding

In marketing, engaging all the senses is key to crafting unforgettable brand experiences. Traditional static marketing is losing its grip on consumers’…