Executive ViewPoints

Stronger Bonds, Stronger Business: The Case for CRM and Loyalty Now

A seismic shake-up in global trade is underway as new U.S. tariff policies take hold. A 10% blanket import tax has kicked…

Why the Second Sale Matters More than the First

The first purchase is cause for celebration, but it’s the second sale that really matters. That’s when a shopper starts to bring…

It’s Your Relationship: The Hidden Cost of Sending Customers Off-Site for Verification

Brands are investing more than ever in building direct relationships with their customers. First-party permissioned data is now the foundation of marketing,…

How Ecommerce Brands can Navigate Pricing Pressure and Protect Profitability in 2025

This year has proven to be a high-pressure environment for ecommerce brands. Rising supplier costs, climbing digital ad spend and ongoing tariff…

Leveling the Playing Field: How Smaller Retail Media Networks can Win Big with First-Party Data

Retail media is exploding. U.S. ad spend surpassed $50 billion in 2024 and continues to climb, yet the market’s spoils aren’t evenly…

The End of the Branded Pen: How Smarter Swag is Reshaping Event Marketing

In event marketing, the giveaway has long served as a reminder of a brand after the event is over. As consumer expectations…

How Retailers can get their Mobile Marketing Programs Holiday-Ready

For most people, summertime means sunshine, beaches and barbecues. Retail marketers, however, already have the holiday season on their minds, and summer…

Function and Form: Design with the End User in Mind

When designing packaging, it’s easy to get carried away with the creative. It’s an involved process, and you can occasionally forget who…

Bytes to Bites: Lessons from Building the Nation’s Largest Online EBT System

March 2020 brought an unnerving tide of news reports, a growing sense of unease, and the undeniable arrival of the COVID-19 pandemic….

The Top 10 Legal Risks Impacting the Value of a Retail Brand

Taking your retail brand to the next level and attracting an equity investment based on the value of your brand requires not…

Beyond Design: How Smart UX Drives Retail Ecommerce Success

In today’s competitive retail ecommerce landscape, where consumer expectations are shaped by experiences from major retailers and marketplaces, brands must go beyond…