Executive ViewPoints

How to Choose Email Software for Ecommerce

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand…

Retailers Go Digital to Improve Team Engagement

Even as the pace of the economy slows, there remain, on average, two open positions for every job seeker. As recently as…

8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

It’s hard to say that 2022 has been the year of ecommerce so far. Looking at all the stats, frankly one might…

Ecommerce Personalization in the Age of Consumer Data Privacy

Optimized personalization is a necessary tenet of any ecommerce brand that aims to stand out. The importance of winning loyal customers depends…

Implementing a Digital Trust and Safety Strategy

Retailers are always looking for ways to deliver safe, frictionless experiences to engage and satisfy customers. But for every retailer committed to…

Why Consumer Brands Turn to UGC During Tough Economic Times

While many businesses consider reducing marketing budgets as recession fears loom, user-generated content (UGC) is becoming more appealing to brands and retailers…

Gift Card Lawsuits Can Be Avoided — Here’s How

Many brands launch gift card programs for all the right reasons: incremental sales, new customer acquisition, brand recognition and to build customer…

Can Retailers Escape Inflation?

Retailers are facing a dilemma. Record inflation is forcing unwanted price increases while eroding already frayed consumer loyalty, hitting their bottom lines….

5 Ways AR and VR Are Transforming Retail Training

In today’s tight labor market, training has become more critical than ever. Nowhere is that truer than in the retail space, where…

Three Types of Promotions Merchants Can Use To Attract Subscribers

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But they can also open the door to…

What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs

Online fraud cost digital commerce merchants $27 billion in 2021, so it’s no surprise that retailers have redoubled their focus on eliminating…

A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

While many holiday shoppers favor online experiences to avoid waiting in endless checkout lines or battling over parking spaces, many now face…

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Executive ViewPoints

How to Choose Email Software for Ecommerce

Retailers Go Digital to Improve Team Engagement

8 Key Ecommerce Automation Strategies That Drive Sustainable and Profitable Growth

Ecommerce Personalization in the Age of Consumer Data Privacy

Implementing a Digital Trust and Safety Strategy

Why Consumer Brands Turn to UGC During Tough Economic Times

Gift Card Lawsuits Can Be Avoided — Here’s How

Can Retailers Escape Inflation?

5 Ways AR and VR Are Transforming Retail Training

Three Types of Promotions Merchants Can Use To Attract Subscribers

What Fighting Digital Commerce Fraud has in Common with Maslow’s Hierarchy of Needs

A Roadmap to Outsmart Bad Bots and Protect Customer Experiences This Holiday Season

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2025 Unified Commerce Benchmark for Specialty Retail

Transform Your Retail Workforce with Generative AI

Specialty Retail Under Siege: The Escalating Cyber Threat Landscape

Navigating Retail at 2025’s Halfway Point: What Omnichannel Retailers Need to Know

US Shopper Survey: What’s Killing Conversions for Enterprise Retailers

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