Executive ViewPoints

Serial Returners and Refund Fraudsters: How Brands are Fighting Back With Data Insight

Online return fraud cost U.S. retailers $22.8 billion in 2022. For every $100 in returned merchandise accepted, U.S. retailers lose $10.40 to return fraud, the…

Encourage Your Customers to Call Again. Here’s How.

Phone-based customer service, or voice, is well established as the most commonly used and the most tightly managed customer service channel. Entire…

3 Ways to Maximize Zero-Party Data Collection During Black Friday and Cyber Monday

In today’s hyper-competitive ecommerce landscape, data isn’t just a buzzword. It’s the most important weapon for success in your arsenal. However, as…

8-Second Attention Spans and Short Videos: The Future of Video-First Marketing

The average American adult’s attention span is a staggering 8.25 seconds. In an era of goldfish-esque attention spans, short videos have emerged…

AI’s Rapid Growth Combined with Other Emerging Technologies Will Drive Greater Accessibility

Consumers are cautious and somewhat “on watch” when it comes to AI, but they know they’ll need to reconcile their reservations. According…

A Guide to Managing Young Employees

The so-called “Great Resignation” may be over for salaried workers, but for frontline employees there is no end in sight to the…

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of…

NOT Your Dad’s Supply Chain: 4 Trends Every Retail Exec Should Know for 2024

In 2024, it won’t be your dad’s supply chain. Shoppers’ retail preferences will be unlike anything we’ve seen even just a year…

6 Logistics Metrics that Determine a Brand’s Holiday Success or Struggle

With the bustling holiday shopping season nearing, many brands have spent the last several months assessing their operational strengths and weaknesses, particularly…

How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping…