Executive ViewPoints

How to Put Your Best Foot Forward in Retail Media

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. The biggest player, with…

Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared…

All the Feels: How Mood will Underpin Future Consumer Spending in Retail

The future consumer is a #mood. By now, it’s a given that consumers expect personalized brand interactions and offerings, but it’s not…

Getting to Grips with Gen Z

Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997…

2024 Brought New PCI Requirements. Hackers Can Help You Keep Up

As the average cost of a breach hits $4.45 million, regulatory authorities are driving more industrywide requirements to address growing threats. The…

How AI is Ushering in the Future of Interactive Commerce

Quiet luxury, coastal grandmother, and cottagecore are just a few fashion trends that have emerged from the TikTok era. If you’re like…

Harnessing the Potential of Returnless Refunds to Improve Profitability and Customer Experience

Retail’s busiest returns period may be in the rearview mirror until next year, but rising ecommerce order volumes have caused returns management…

Bringing Retail Media to Main Street and Beyond: 6 Building Blocks for Success

In the last few years, point of purchase has emerged as a sweet spot for effective marketing. These days, it seems like…

‘Cash or Card?’: Why More Financing Choices Drive Consumers’ Decisions on Which Retailers to Shop

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization…