Executive ViewPoints

4 Strategies from the Most Visible Retail Brands

In today’s retail industry, marketers are under tremendous pressure to hone their strategies in order to elevate their digital presence above that…

The PR Perils of Inaccurate Sales Tax

It’s rare that sales tax issues make the news, and when they do, it’s generally not great for the seller. Earlier this…

Retailers Get Real with AI: Four AI-Powered Apps We’ll See this Year

We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study…

Balancing Customer Loyalty in an Age of Growing Business Costs

Since 2020, the global economy has sat on pins and needles as the fallout from COVID-19 rippled through 2021, 2022 and 2023….

Next-Gen Co-Brand Cards are Tailored to You, by You

In a world filled with loyalty offers, it’s all about offering the right rewards and experiences at the right moments. I’ll never…

Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

TikTok is where the action is for brands wanting to go viral today. So many brands have found viral success on the…

Retailer Lessons from iGaming Companies

Retailers are always looking to improve their game, with an eye to increasing sales, reducing costs and maximizing profitability. Retail competition has…

Exploiting Loopholes: The Dark Side of Fast Fashion Giants Shein and Temu

“Fast fashion is not free. Someone, somewhere is paying the price.” – Lucy Siegle The fast fashion industry is hardly new, but…

What You Need to Know About Transforming Online Return Churn

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that,…

With Performance TV, Retail Brands can up the Ante on the Big Screen

On Football’s Favorite Sunday this year, Beyoncé dropped a new single: “Texas Hold ‘Em.” While the song itself isn’t really about poker,…

The Future of Retail is Multilingual

Imagine stepping into a store where no one speaks your language. You’d likely feel frustration, confusion and, ultimately, disappointment. This same barrier…