Executive ViewPoints

The Cost of Inaccessibility: Businesses Lose More Than $6.9 Billion Annually

If you think it is costly to design accessible and inclusive websites, just think about how much inaccessibility will cost your business….

What Retailers Need to Know About Using New York’s Retail Security Tax Credit

On April 20, 2024, the New York State legislature passed its annual budget measure for fiscal year 2025, which addresses multiple priorities…

The Secret Sauce for Successful Experiential Marketing

Events combine brand storytelling, commerce and community all in one. Whether you are a business-to-business (B2B) or business-to-consumer (B2C) company, connecting with…

How Product Donations Drive Strategic Benefits for Businesses and Offer Hope to Communities in Need

When Hurricane Beryl barreled its way across the Caribbean in early July, leaving a trail of destruction, it was the earliest Category…

The Race to Displace: How Temu and Shein are Redefining Ecommerce

Amazon has dominated the ecommerce landscape for over a decade and is on track to overtake Walmart as the largest retailer in…

How AI and LLMs Are Ushering in a New Era of Conversational Commerce

With how fast technology evolves, it can be difficult to remember what the state of ecommerce was 15 or even 10 years…

5 Lessons from the Bob’s Stores Bankruptcy

New England clothing retailer Bob’s Stores is shutting its doors for good. The retailer filed for Chapter 11 bankruptcy in June and…

The ‘Real Genius’ of Using AI to Combat Sweepstakes Fraud

In the 1985 sci-fi comedy Real Genius, we meet Lazlo Hollyfeld, a former engineering student who spends his days trying to game…

Training Frontline Personnel in Retail: How to Do it on a Budget and Maintain High Quality

In retail, maintaining a knowledgeable, capable and well-trained workforce is a key factor in success, especially in categories with tight competition. At…