Executive ViewPoints

The Power of Employer Branding in Attracting Top Retail Talent

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that…

Mobile Wallets: Unlocking a Powerful New Marketing Channel

Earlier this year, Google added compelling new features to Google Wallet to help consumers get more out of their mobile wallet passes….

Don’t Wait Until Black Friday to Protect Your Endpoints

We are approaching one of the most important and riskiest times of the year for retailers. Cyberattacks increase across the board around…

Unwrap New Holiday Shoppers in 2024: The Gift of In-App Advertising

With a shorter-than-usual holiday shopping season ahead, competition for share of wallet will be exceptionally fierce. In addition to the compressed retail…

Crafting Engaging Consumer Promotions that Click with Gen Z

Gen Z is undoubtedly revolutionizing the consumer landscape. Growing up in a digital world, this generation has distinct preferences and expectations that…

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in…

How To Make A Website ADA Compliant

In the past five years, ADA lawsuits related to website inaccessibility have risen by over 243%, increasing from around 800 cases in…

RFID Technology: Enhancing Retail Efficiency While Protecting Consumer Data

In the world of retail, staying ahead means embracing innovations that transform shopping and commerce into an experience that’s faster, smarter and…

From Startup to Enterprise: What CX Looks Like at Different Business Stages

Customers have different expectations for businesses of different sizes, requiring companies to tailor customer experience (CX) strategies to match their current growth…