Executive ViewPoints

Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction…

Rethinking Retail Returns

Welcome to the world of retail returns, an expensive, cumbersome – yet essential – part of the industry. The number of returns…

Strategic Synergy: Combining Contextual Advertising, Commerce Media and Marketing Data

Today, brands are continuously seeking innovative strategies to effectively reach and engage their target audiences, and commerce media has emerged as a…

4 Ways Retailers can Connect with Gen Z

Retailers have to start understanding Gen Z. They’re in their late teens to mid-20s and have far more purchasing power than we…

Technology Created Grocery Hopping, and Technology can Solve it

For consumers, grocery shopping has become a multi-location event, with shoppers visiting an average of 5.2 stores to cross every item off…

Preparing for the Post-Holiday Return Surge

During the pandemic, ecommerce returns majorly impacted retailers’ profit margins. As customers return to in-store shopping, retailers are continuing to face an…

Private Label Everything: Why ‘Off-Brand’ is On-Trend

For decades, household name brands have topped the consumer market. They’ve dominated shelf space at retailers around the world while owning consumer…

Sorting Truth vs. Hype: How to Vet AI Products for Retail Marketing

Artificial intelligence isn’t going to replace the marketer, but the marketer who uses AI is going to replace the marketer who doesn’t….

Trump, Trade and Tariffs Tariffs Tariffs! How the Second Trump Administration’s Trade Policy Could Affect the Fashion and Retail Industry

The recent election is poised to significantly reshape U.S. international trade policy, with profound implications for the fashion and retail industries. President…