Executive ViewPoints

Balancing Consumer Privacy With Personalized Offers

There’s no doubt consumers traditionally are willing to part with personal data for great deals on Black Friday and Cyber Monday. And…

Creating A Unique Customer Experience To Drive 2019 Success

There’s no way to avoid it — retail in 2019 is all about the experience. And to create a stellar experience, retailers…

Not Acting On Individual Customer Intent — How Much Is It Costing You?

While online retailers may happily report positive sales, no e-Commerce leader worth their salt would leave money on the table. They see…

Retailers Are Learning To Live In An Artificial And Augmented World

Consumers can be a fickle yet demanding bunch. With more information available to them than ever before, they expect retailers to curate…

Is Breaking Up Easier Than Bargain Hunting?

Occasionally, we do a piece of customer research that hits home in a really personal way. As someone who grew up frequenting…

A Cloud Security Blanket For Retail Operators

By now, retail operators are very familiar with the reasons for moving their networks to the cloud: flexibility, scalability, centralized management capability,…

How Retailers Can Benefit From Social Proof

When looking for a new outfit or wanting the best local pizza in a new city, some look at what Kylie Jenner…

What Goldilocks Can Teach Us About Fending Off Amazon

Amazon’s children’s book subscription service that Prime members can subscribe to launched in August 2018 — and book publishers are all saying,…

The Vision Of Retail 2020: On-Track Or Off-The-Tracks?

It’s nearly here folks! We’re spiraling towards 2020, where the rubber meets the road on whether our many prolific pontifications of the…

Retailers Set To Thrive On Consumer Confidence And Homebuying Trends

Traditional brick-and-mortar retailers continue to navigate some fairly challenging waters. They’re maneuvering between complicated economic conditions that impact staffing, inventory and manufacturing…