Executive ViewPoints

4 Keys To Building A Successful Gift Card Program

With little time left in the holiday season, many Americans are eagerly scrambling to put together last-minute presents for everyone from loved…

Analysis Paralysis: How Brick-And-Mortar Can Compete With Data That Matters

“Survival” is the word of the year for department stores. Since the online boom, digital has slowly — but surely — chipped…

More Holiday Sales Cheer, Less Returns Season Fear: Optimizing Your Returns Strategy on Amazon

Each year, the season of giving also sparks the season of giving back — and not of the philanthropic measure. With U.S….

Consumers Are Willing To Pay More For Better Customer Service. They Shouldn’t Have To

You’ve probably seen the statistic. Consumers are willing to pay up to 16% more for a better customer experience, according to PwC….

Successful Experiential Retail Demands A Connected Workforce

Experiential retail can present unexpected challenges. For instance, in July 2018, North American retailer Build-a-Bear had to end a special “pay your…

From Catalogs To E-Commerce: Using Personalization To Deliver Customer Loyalty

In Venice in 1498, publisher Aldus Manutius created a catalog of the books he was printing. 15th century Europe was going through…

Data Monetization: Gaining, And Maintaining, A Competitive Edge In The Age Of Amazon And Era Of Consumer Trust

If retailers could improve omnichannel conversations with customers, why wouldn’t they? Because change is difficult, and trying to keep pace in an…

Audiovisual Technology Leads To Better Business Outcomes For Retailers

Leading retailers are implementing top-down audiovisual (AV) transformations of their brick-and-mortar stores to drive traffic, reinforce brand and offer customers experiences that…

How Do Small Merchants Tackle ‘Amazonization’?

Amazon has transformed the retail world. From humble roots, this little online bookstore has become one of the largest businesses on earth….

Making Your Products Fly Off The Digital Shelf

Twenty years ago, supply chain data was the key that connected suppliers and retailers. To sell an item in a physical store…

From E-Commerce Platforms To Microservices Omni-Commerce

Traditionally, retailers have used e-Commerce platforms such as ATG, WCS, Hybris etc. to build and manage their online storefront. These monolith applications…